DIGITAL MARKETING IN CHINA
本地数字营销服务
THE SILK ROAD IS NOW ONLINE
现在丝路在线
Social media is not an option in nowadays Chinese market. Going digital is a requirement and Cross-Border e-Commerce is the way to have direct access to Chinese users. Thanks to our great understanding of the Chinese market, consumer trends, online platforms, custom regulations and most importantly having operational teams in Shanghai, Milano and Amsterdam, Seta-Capital is the right partner for European businesses who want to enter China and successfully navigate through digital marketing.
当今的中国市场之世，社交媒体已不再是一种选择。 数字化是一项要求，跨境电子商务是直接卖出到中国用户的方式。 首先我们对中国市场、消费者趋势 、在线平台、定制法规的深刻理解，其次我们在上海、米兰和阿姆斯特丹有个运营团队，所以说识途资本是希望进入中国市场并成功穿越数字营销的正确欧洲企业合作伙伴。
With more than 1.4 billion people, China still tops the board with the world’s largest population. It also has the world’s largest e-commerce economy, there are about 500 million active online shoppers. Multifunctional social media platforms, mobile payment apps, mini programs, non-stop shopping festivals, thousands of influencers (KOLs) promoting brands on their live streaming channels and instantly changing trends can overwhelm even experienced marketers, not to mention newcomers.
中国拥有超过14亿的人口，仍然是世界上人口最多的国家。 除了这个以外中国也是全球最大的电子商务经济体，大约有5亿活跃在线购物者。 多功能社交媒体平台、移动支付应用程序、小程序、永无止境的购物节、成千上万的影响者（KOL）在其实时流媒体渠道上推广品牌并且瞬息万变的趋势，这些都能够让甚至使经验丰富的营销 人员不知所措，更不用说新手了。
In addition to that, China is not one market. Different groups and regions have different needs and experience different trends. It’s actually a collection of 34 distinct markets, which correspond to China’s administrative divisions.
除此之外，中国没有一种单独的市场。不同的群体和地区有不同的需求与趋势。 它实际上是34个不同市场的集合，对应于中国的行政区划。
Every day, Chinese people log in to their social media accounts – WeChat is one of the most popular ones - to receive the latest news, connect with friends and family and contact brands and vendors to make enquiries, complaints and purchases. They also browse on a variety of online sales channels, including Taobao, TmallGlobal (Alibaba) and JD.com to find the latest products and sales campaigns. Convenient mobile payment apps, like Alipay and WeChat Pay, and express delivery services facilitate their online purchases.
每天中国人登录其社交媒体帐户（微信是最受欢迎之一）以接收最新消息、与朋友和家人联系并联系品牌和供应商进行查询、投诉和购买。 他们还浏览了各种在线销售渠道其中包括淘宝、天猫环球（阿里巴巴）和京东以查找最新产品和促销活动。 便捷的移动支付应用程序（如支付宝和微信支付）和快递服务方便了他们的在线购买 。
Examples of Piattaforms
平台的示例
Tmall
天猫
PLATFORM FOR IMPORTING CONSUMER GOODS
进口消费品的平台
JD.com
京东（JD.COM）
PLATFORM FOR IMPORTING CONSUMER GOODS
进口消费品的平台
Vip.com
唯品会
PLATFORM FOR GARMENT DESIGN
设计服装的平台
Chinese consumers are moving from offline to online stores, major cross-border e-commerce platforms and are also leveraging all kinds of social media platforms to look for product information, get recommendations from bloggers and peers, seek out customer service and even purchase directly. China’s social media mania unites consumer groups with diverse purchasing behaviours in a large, fragmented market. This means a prominent presence on social media is an entry point for newcomers and essential for those already in the market. Whether you’re an entrepreneur who plans to do business in China or not, you need to know about these developments if you want to stay ahead of the game. Although these transformations are currently taking place in China, their effects will be felt elsewhere and will travel beyond its borders.
中国消费者正在从离线商店转移到在线商店、主要的跨境电子商务平台并且还利用各种社交媒体平台来查找产品信息、从博客和同行中获取建议、寻求客户服务甚 至直接购买。 中国的社交媒体狂热在分散的大市场中将具有多种购买行为的消费群体联合起来。 这意味着在社交媒体上的显赫存在是新手的切入点，对于已经进入市场的人来说必不可少。 无论您是打算在中国做生意的企业家，如果想保持领先地位，您都需要了解这些发展。 尽管这些变革目前正在中国进行着，但其影响将在其他地方感受到并将超越国界。
Please contact our Sales Team at digital@seta-capital.com e-mail address for a quotation and a first feasibility check of your products’ potential, thank you.
以获取报价和对产品潜力的初步可行性检查，请用digital@seta-capital.com电子邮件地址来跟我们销售团队联系，感谢。
